With 20 years of experience as a CFO, I have consistently encountered a common problem among far too many companies. Simply put, I would describe it as a form of financial complacency, but more specifically, a lack of company-wide focus and understanding of current and forecasted financial performance.

My goal as a financial consultant is to provide management with a clear-cut focus and turn problem areas into financial growth opportunities.

Essential Principles of Growth

Based on my experience and case studies, I’ve identified two essential principles of growing a company’s corporate enterprise value.

1. The value, and perhaps even survival, of a business always depends upon its financial performance. Therefore, strong emphasis should be put on an accurate, detailed and timely reporting process.
2. All members of management have to be focused on the same goals.

Broken down, these principles seem simple. However, when they are applied in practical situations, it can sometimes be hard to know where to begin.

Consulting Services

Having a viable product/service and good marketing are two main ingredients for success. However, there are others that may not be as obvious to the untrained eye. Using my skills as a financial consultant, I have developed a process that will identify and provide for all these essential elements:

• Accurate, timely and meaningful financial reporting;
• Ongoing review of financial reports to evaluate the health and monitor success of the business;
• Proper identification of specific focus areas;
• Accountability among all members of the management team for achieving financial goals.

At Blackline Strategies, we want to change the normal course of events. Instead of waiting to be called for a specific project (which may or may not be the most important project), we want to come in now to help you assess your company’s financial health and prepare what we call a “Focus Report”.

The Focus Report will provide the means for all of the essential elements for success mentioned above in one condensed and easy-to-understand document.